A lot of people are fond of this saying. Do you actually go out to drill every shift? Somehow I doubt it, at least if you make more than a couple of calls a shift. But we need to remember that training does not always mean drilling. Read a book, surf some websites, sit around the table and talk about fire stuff.
That is a role for the company officer that’s often overlooked: agenda setter. Lead a discussion, point out some good links on the web, or just turn off the TV for awhile.